The Story Factor: 2nd Revised Edition

What's your story? Who are you? Why are you here? Anyone who seeks to influence others must face these questions. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you create a shared experience with your listeners than can have profound results.

Practice personal storytelling and learn how storytelling works from the inside out. Learn the six stories you need to know how to tell, the psychology of story, and how story can work as well as a personal experience to modify perspective and emotions.

Now a modern classic, The Story Factor reminds us that the oldest tool of influence is also the most powerful. Using true stories from the front lines of business, government and fundraising, as well as myths and fables from around the world, Simmons illustrates how story can be used to persuade, motivate and inspire in ways that cold facts, bullet points and directives can't.

This groundbreaking book has been updated and condensed into a brief audiobook read by the author.