The Lean Enterprise: How Corporations Can Innovate Like Startups
Product Description
The Lean Enterprise: How Corporations Can Innovate Like Startups
Even in a tough economic climate, small startups have found ways to create innovative products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the process, strategies, and mentality of high-growth startups. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations.
Respected thought leaders in lean startup methodologies, Owens and Fernandez cover successful enterprise product development, establishment of innovation labs, and acquisition and integration of startups.
- Essential reading for product managers, directors, senior executives, and even board members of Fortune 2000 companies
- Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered startups
- Identifies the forces that stunt growth in large enterprises
- Offers a comprehensive approach for developing exciting products and opening vast new markets
Technical Specifications
You might also like
Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean (O'Reilly))
Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)
The Innovator's Method: Bringing the Lean Start-up into Your Organization
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Intrapreneurship: Managing Ideas Within Your Organization (Rotman-UTP Publishing)
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
Collective Disruption: How Corporations & Startups Can Co-Create Transformative New Businesses
Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success