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Springer Business & Finance Resources
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Marketing
$ 218
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
$ 121
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
$ 330
Media and Convergence Management
$ 177
Marketing Cases from Emerging Markets
$ 158
Sensory Marketing
POR
Real Luxury: How Luxury Brands Can Create Value for the Long Term
$ 209
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
$ 155
Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
POR
Storytelling: Branding in Practice
POR
Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges
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