Sensory Marketing
Product ID: 0230576575
Condition: New
$ 234
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Product Description
Sensory Marketing
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Technical Specifications
Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Hardcover
PartNumber
Illustrated
Height
10
Length
6
Weight
1.00089866948
Width
1
ReleaseDate
2009-06-09T00:00:01Z
NumberOfItems
1
Author
Hultén, B., Broweus, N., Dijk, M. van
