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Springer Business & Finance Resources
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Marketing
$ 290
Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
$ 285
Building Routes to Customers: Proven Strategies for Profitable Growth
$ 219
Customer Relationship Management: Concept, Strategy, and Tools
$ 230
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
POR
Meta-Luxury: Brands and the Culture of Excellence
$ 191
Places: Identity, Image and Reputation
$ 206
Transnational Marketing and Transnational Consumers (SpringerBriefs in Business)
$ 231
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
$ 80
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
$ 197
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
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