Places: Identity, Image and Reputation
Product ID: 0230239773
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Product Description
Places: Identity, Image and Reputation
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Technical Specifications
Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Hardcover
PartNumber
IX, 168 p.
Height
10
Length
6
Weight
0.50044933474
Width
1
ReleaseDate
2009-12-22T00:00:01Z
NumberOfItems
1
Author
Anholt, Simon
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