Why We Buy, Updated and Revised Edition: The Science of Shopping

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.