Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Product ID: 134947102X Condition: New

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Product Description

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Technical Specifications

Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Paperback
PartNumber
Refer to Sapnet.
Height
8.5
Length
5.51
Weight
0.72091159674
Width
0.58
ReleaseDate
2016-01-24T00:00:01Z
NumberOfItems
1
Author
Darroch, J.