White Birch® Whitening Toothpaste — Made from Japanese White Birch Trees | Patented Formula RDA 45 Non-Abrasive | 4-6 Shades Whiter in 28 Days Clinically Proven | Vegan, No SLS, No Hydrogen Peroxide

White Birch Charcoal Whitening Toothpaste, the world's first SLS-free, fluoride-free, activated "WHITE" charcoal whitening toothpaste. Using its advanced patent-pending technology that converts abrasive and messy black charcoal into a gentle, white-charcoal dental cleaning cream, White Birch Charcoal Whitening Toothpaste delivers more whitening power than traditional whitening toothpastes. Its cream like consistency (careful it comes out fast!) and quick foaming action allows it to penetrate all areas of your mouth leaving you with clean fresh breath. Surveyed users also appreciate its natural formulation, easy flip-top tube dispenser, and the squeaky-clean user experience that black charcoal toothpastes cannot ever deliver. White Birch Charcoal Whitening Toothpaste has been through extensive clinical testing and the results show that it has low abrasivity and superior efficacy. In recent studies, the toothpaste was found to have a relative dentin abrasion number of only 45, which is 50% lower than most whitening toothpastes. The lower the abrasivity, the less chance there is to scratch and / or damage the enamel. The white charcoal paste is ingeniously formulated with calcium peroxide, jojoba wax oil and an activated "white" charcoal made from sustainable sources using a proprietary method, and this all gives this advanced dental toothpaste incredible whitening properties to remove surface stains. If that weren't enough, it also freshens breath with a delicious fresh mint flavor. It whitens naturally, polishes teeth, helps brush away plaque, removes volatile compounds causing bad breath, and is FREE of dyes, SLS/sulfates, artificial sweeteners/flavors, microbeads, triclosan and gluten. Furthermore the jojoba wax oil helps to prevent future stains.