Whatever You Think, Think the Opposite
Product Description
Whatever You Think, Think the Opposite
The inspired follow-up to the international bestseller It€s Not How Good You Are, It€s How Good You Want to Be.Â
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Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
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