Wella Illumina Color (Light blonde/ ash gold 8/13)

What it is: Your biggest color innovation in 20 years: ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer color thats luminous in every kind of light. What it does: Color after color vs. next biggest leading permanent color brand with 100% grey coverage. Understand the color see the wonder of light. Spread the word become a member of the ILLUMINA COLOR CREATIVE TEAM. What else you need to know:   water cetearyl alcohol propylene glycol ammonium hydroxide dicetyl phosphate trisodium ethylenediamine disuccinate ceteth-10 phosphate steareth-200 sodium sulfate ammonium sulfate sodium hydroxide sodium sulfite asorbic acid fragrance xanthan gum toluene-2 5-diamine sulfate disodium edta resorcinol p-amonphenol 1-napthyhol 4-amino-2-hydroxytoluene More info: Full-Head First-Time Application: SAME DEPTH OR DARKENING: Full-head colour: Apply the colouring mixture immediately from roots to ends. Development time: HEAT: 30 Â 40 min HEAT*: 15 Â 25 min Tip: if needed allow an additional 5 Â 10 min development time.  LIGHTENING: Mid-lengths & ends: apply the colouring mixture to mid-lengths and ends only. Leave approximately 2 cm free from the scalp. Development time: HEAT: 20 min HEAT*: 10 min Root area: Apply the colouring mixture to the roots. Development time: HEAT: 30 - 40 min HEAT*: 15 - 25 min