Wella COLOR CHARM PERMANENT Liquid Haircolor Dye (w/Sleek Tint Brush) Excellent Gray Coverage, Floral Fragrance, 1:2 Mix Ratio Hair Color (050 Cooling Violet #50)

Includes a Sleek Tint Applicator Brush for easy hair dye application and mixing with developers!

LONG-LASTING, FADE RESISTANT RESULTS WITH LIQUIFUSETM TECHNOLOGY
EXCELLENT GRAY COVERAGE COVERS THE MOST RESISTANT GRAYS
ECONOMICAL 1:2 MIX RATIO
VIBRANT PALETTE WITHOUT BOUNDARIES IN NEUTRAL, ASH, GOLD, WARM AND RED SHADES
UP TO 60% MORE CONDITIONING THAN THE LEADING COMPETITOR
UP TO 43% MORE SHINE (VS. UNTREATED HAIR)

Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.