Tom's of Maine Natural Wicked Cool Fluoride Toothpaste, Mild Mint, 4.2 Ounce (Pack of 6)

Tom's of Maine Natural Wicked Cool Fluoride Toothpaste, Mild Mint "We believe what's inside matters." Tom's of Maine, I. P. S. for Children's Wicked Cool Anti-Cavity Toothpaste
View larger We believe what's inside matters.

All of us at Tom's of Maine share a passion for quality and natural goodness that stretches back over 40 years. Our personal care products are made only of ingredients derived from nature. That means no artificial colors, flavors, fragrances, preservatives, animal ingredients or animal testing. You deserve the peace of mind that comes with knowing that the products you choose work and are made by a company that shares your values.

Children's Wicked Cool Anti-Cavity Toothpaste

NEW Wicked Cool! fluoride toothpaste features a mild mint flavor for kids who have outgrown fruit or bubblegum flavors but don't like the strong mint flavors in many adult toothpastes. Wicked Cool! toothpaste is ADA-accepted to help prevent cavities, and it also strengthens enamel and freshens breath. And like all Tom's toothpastes, it has no artificial dyes, sweeteners or flavors.

We share every Ingredient, its Purpose, and its Source (I. P. S. )

We’re proud of our ingredients and want you to know about each one, including its purpose and source. The image on the left shows you the I. P. S. for Children's Wicked Cool Anti-Cavity Toothpaste

A little bit more about us.

We first pioneered our idea of natural, sustainable and responsible personal care products back in 1970. From toothpaste and mouthwash to deodorant and bar soaps, our love of nature inspires every product we create. Tom’s of Maine has sponsored hundreds of nonprofit efforts by giving back 10% of our profits. Our employees’ ideas for improving sustainable standards are critical to the responsible way we do business. And our partnerships with customers, suppliers and community groups allow us to do even more to make a difference for people and the planet.

What makes a product naturally good?

• At Tom’s, it includes how we make it.
• No animal testing or animal ingredients.
• We share every ingredient, its purpose, and its source.
• Sustainable products are a priority in every aspect of our business.
• No artificial colors, flavors, fragrance of preservatives.
• We strive to maximize recycled content and recyclability of our packaging.
• 5% (12 days) of employee time to volunteering.
• 10% of all profits to human and environmental goodness.

Did you know

Tom’s of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant and bar soap products.

Product Comparison ChartWicked Cool Anti-CavityOutrageous Orange-MangoSilly Strawberry Fluoride-FreeSilly Strawberry Anti-CavityWicked Cool Fluoride FreeFights cavities✓✓✓Freshens breath✓✓No dyes✓✓✓✓✓No artificial preservatives✓✓✓✓✓No artificial sweeteners✓✓✓✓✓No artificial flavors✓✓✓✓✓ADA approved✓✓✓