The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Product ID: 3656570744
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Product Description
The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Technical Specifications
Country
USA
Brand
GRIN Verlag
Manufacturer
Grin Verlag
Binding
Paperback
PartNumber
9783656570745
Height
8.27
Length
5.83
Weight
0.26896395964
Width
0.2
NumberOfItems
1
Author
Breetz, Christoph
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