Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
Product Description
Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
Overall WINNERÂ - CMI Management Book of the Year 2014
WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014
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Create a great customer experience whoever you are.
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Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
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This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
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For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
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