The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Product Description
The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Fair pricing is an issue that affects us all, whether we?reconsumers or merchants. Throughout her career, Sarah Maxwell hasseen how pricing practices?across a variety of different areas,from mobile phones and airline tickets to prescription drugs andgasoline?impact our everyday lives. Now, with The Price IsWrong, Maxwell shares her deepest insights on this issue andexamines both the psychological and sociological basis of fairpricing.
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