The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics

Words That Work: It's Not What You Say, It's What People Hear

The Victory Lab: The Secret Science of Winning Campaigns

The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

The Political Campaign Desk Reference: A Guide for campaign managers, professionals and candidates running for office

How to Use the Internet to Win in 2016: A Comprehensive Guide to Online Politics for Campaigns & Advocates

The Campaign Manager: Running and Winning Local Elections

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)

The Righteous Mind: Why Good People Are Divided by Politics and Religion