The PDMA ToolBook 2 for New Product Development
Product Description
The PDMA ToolBook 2 for New Product Development
This book covers all aspects of product development, from thecreation of the concept through development and design to the finalproduction, marketing, and service. The contributors are members ofthe Product Development and Management Association (PDMA) and comefrom such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand,and Oscar Mayer. The perfect follow-up to the successful handbookby the same organization.
Technical Specifications
You might also like
The PDMA ToolBook 1 for New Product Development
The PDMA ToolBook 3 for New Product Development
The PDMA Handbook of New Product Development
Product Development and Management Body of Knowledge: A Guidebook for Training and Certification
Design Thinking: New Product Development Essentials from the PDMA
Winning at New Products: Creating Value Through Innovation
Open Innovation: New Product Development Essentials from the PDMA
Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
Jobs to be Done: Theory to Practice