The New Positioning: The Latest on the World's #1 Business Strategy
Product ID: 0070653283
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$ 76
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Product Description
The New Positioning: The Latest on the World's #1 Business Strategy
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Technical Specifications
Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw-Hill Education
Binding
Paperback
Height
9
Length
6
Weight
0.54895103238
Width
0.5
NumberOfItems
1
Author
Jack Trout, Steve Rivkin
