The Franchise Paradox: New Directions, Different Strategies
Product ID: 0304704687
Condition: New
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Product Description
The Franchise Paradox: New Directions, Different Strategies
With particular reference to the hospitality and catering industry, the author explores the facts and myths behind the franchising phenomenon and asks whether it is, as many claim, a guaranteed route to business success.
Technical Specifications
Country
USA
Brand
Cengage Learning
Manufacturer
Thomson Learning
Binding
Paperback
Height
9.75
Length
6.75
Weight
0.661386786
Width
1.25
Author
Price, Stuart
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