The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society)

The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society)

Product ID: 3031474201 Condition: New

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Product Description

The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society)

Technical Specifications

Country
USA
Brand
Palgrave
Manufacturer
Palgrave Macmillan
Binding
Hardcover
Height
8.27
Length
5.83
Weight
0.76941329438
Width
0.44
ReleaseDate
2023-12-17T00:00:01Z
NumberOfItems
1
Author
Bendle, Neil, Wang, Shane