The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
Product ID: 0742555518
Condition: New
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Product Description
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
- Used Book in Good Condition
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Technical Specifications
Country
USA
Brand
Rowman & Littlefield Publishers
Manufacturer
Rowman & Littlefield
Binding
Paperback
PartNumber
illustrations
Model
illustrations
IsAdultProduct
Height
9
Length
5.999988
Weight
0.89948602896
Width
0.53
ReleaseDate
2009-07-16T00:00:01Z
NumberOfItems
1
Author
Berman, Margo
