The Asylum: A collage of couture reminiscences...and hysteria

After nearly a lifetime spent in the Industry, author and fashion insider Simon Doonan is ready to let you in on a little secret: his peers in this multibillion-dollar industry are just as nutty as the denizens of your local loony bin. In The Asylum, an unabashedly hilarious collection of autobiographical essays, Doonan, the creative ambassador for Barneys New York, tells the real-life stories of glamorous madness and stylish insanity.  

Doonan has witnessed models unable to work for fear of ghosts, gone deep-sea fishing with a couturier pal and his jailbird companion, and watched Anna Wintour remain perfectly calm while the ceiling fell—literally—in the middle of Fashion Week. Once you start looking, he says, you’ll notice telltale signs of lunacy everywhere. Style insiders see patterns and trends in everything; they suffer from outsize personality disorders and delusions of grandeur; and of course, they have a predilection for theatrical makeup and artfully destroyed clothing. No one is more suited to the asylum than the truly die-hard fashionista—after all, eccentricity and extremism are the foundations of great style.

With his gimlet eye for the absurd and a love for eccentricity, Doonan’s personal and professional stories never fail to entertain. “The David Sedaris of the style universe” (The Boston Globe) gives us the scoop on the kooky, cutthroat—but always fabulous—fashion world, and proves himself one of the sharpest humorists writing today.