Testing Advertisements: A Study of Copy Testing Methods in Theory and Practice

Testing Advertisements: A Study of Copy Testing Methods in Theory and Practice

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Product Description

Testing Advertisements: A Study of Copy Testing Methods in Theory and Practice

Technical Specifications

Country
USA
Brand
Literary Licensing, LLC
Manufacturer
Literary Licensing, LLC
Binding
Hardcover
Height
9.02
Length
5.98
Weight
1.23899791244
Width
0.69
NumberOfItems
1
Author
Firth, Leo E