Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace

Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace

Product ID: 3656199965 Condition: New

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Product Description

Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace

Technical Specifications

Country
USA
Brand
GRIN Verlag
Manufacturer
Grin Verlag
Binding
Paperback
PartNumber
9783656199960
Height
8.27
Length
5.83
Weight
0.18959754532
Width
0.13
NumberOfItems
1
Author
Baum, Markus, Hackstein, Marco, Mehling, Marcel