Strategic Brand Management
Product ID: B009YUUH0A
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Product Description
Strategic Brand Management
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.Technical Specifications
Country
USA
Author
Kevin Lane Keller
Binding
Kindle Edition
Edition
4
EISBN
9780132758055
Format
Kindle eBook
Label
Pearson
Manufacturer
Pearson
NumberOfPages
600
PublicationDate
2012-09-10
Publisher
Pearson
ReleaseDate
2012-09-10
Studio
Pearson
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