Smart Globalization: Designing Global Strategies, Creating Global Networks (The MIT Sloan Management Review Series)

Smart Globalization is a compendium of leading-edge thinking onglobal strategy first published in the acclaimed MIT SloanManagement Review. The central premise underlying this book is thatglobalization can be a double-edged sword. The global orglobalizing firm has the potential to reap several types ofbenefits such as the vast potential of a much larger market arena,opportunities to capture scale- and location-based costefficiencies, and exposure to a multiplicity of new product andprocess ideas. However, globalization also exposes the firm tonumerous strategic and organizational challenges emanating from adramatic increase in diversity, complexity, and uncertainty -external as well as internal to the firm. How managers addressthese challenges determines whether globalization yieldscompetitive advantage or disadvantage and makes the companystronger or weaker. "Smart" globalization is the ability to capturethe benefits and minimize the costs and risks.
Smart Globalization's expert contributors3/4leaders in the designof winning global strategies and in the creation of effectiveglobal networks3/4include: David J. Arnold, Christopher A.Bartlett, Julian M. Birkeinshaw, J. Stewart Black, Joseph N. Fry,Sumantra Ghoshal, Vijay Govindarajan, Hal B. Gregersen, Anil K.Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut, David L. Levy,Renée A. Mauborgne, Allen J. Morrison, Mark B. Milstein, DasNarayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, andGeorge S. Yip.