Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)
Product ID: 1526847809
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Product Description
Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)
Technical Specifications
Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw-Hill Education / Europe, Middle East & Africa
Binding
Paperback
PartNumber
39262540
Height
10.27557
Length
7.67715
Weight
2.19580412952
Width
0.7874
NumberOfItems
1
Author
Wilson, Alan, Zeithaml, Valarie A., Bitner, Mary Jo, Gremler Associate Professor of Marketing, Dwayne D.




