Selling the Invisible: A Field Guide to Modern Marketing
Product ID: 0446672319
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Product Description
Selling the Invisible: A Field Guide to Modern Marketing
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Technical Specifications
Country
USA
Brand
Grand Central Publishing
Manufacturer
Grand Central Publishing
PartNumber
12630994
Height
7.5
Length
5.25
Weight
0.44974301448
Width
0.75
ReleaseDate
2012-03-20T00:00:01Z
NumberOfItems
1
Author
Beckwith, Harry
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