Remaining Relevant - The future of the accounting profession

Since 1994, Rob Nixon, CEO and co-founder of PANALITIX, has coached and taught accountants how to run profitable and efficient firms. He is an entrepreneur who has been running successful businesses since 1986. His latest innovation, PANALITIX, is cloud software which enables accountants' to offer real time business advisory services their clients.

An industry thought-leader, whose speaking engagements have taken him around the world, Rob sets the benchmark for change for accountants failing to adapt to a changing industry. More than 150,000 have heard him speak and 16,000 accountants have used Rob's training products including his revolutionary coaching model called coachingclubâ„¢ or his DVD workshop modules.

In 2011, Rob published his first book "Accounting Practices Don't Add Up!", an insightful yet practical guide for firms to move beyond the limitations of the traditional 'practice' model. Since then, the explosion of cloud computing and its impact on the accounting industry is the impetus for Rob's latest book "Remaining Relevant". It's all about the future of the accounting profession.