Raising $1000 Gifts by Mail in the Age of Email and Social Media, Revised Edition
Product Description
Raising $1000 Gifts by Mail in the Age of Email and Social Media, Revised Edition
On average, how much do charitable organizations raise each year using email and social media? About 7 percent of their gift revenue. That means the lion's share of donations still comes from direct mail. If you want those checks in your mailbox to be 10 to 20 times larger than they are now, quickly adopt Mal Warwick's high-dollar strategy, tested and proven over the past 30 years. Warwick shows you step by step how to create a direct mail appeal that's all but guaranteed to motivate your $100 donors to increase their gifts in ways you wouldn't have believed possible.
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