Pricing Strategies: A Marketing Approach
Product Description
Pricing Strategies: A Marketing Approach
Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.
Technical Specifications
You might also like
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (paperback)
Global Marketing (9th Edition)
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
Business Analytics
Selling Today: Partnering to Create Value (14th Edition)
CB (with CB Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
OM (with OM Online, 1 term (6 months) Printed Access Card)
The Strategy and Tactics of Pricing: A guide to growing more profitably
Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)