Promo2

Promo2

Product ID: 1133626173 Condition: New

$ 150
includes Duties & VAT
Delivery: 10-20 working days
Ships from USA warehouse.
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Product Description

Promo2

  • Used Book in Good Condition

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Technical Specifications

Country
USA
Brand
South-Western
Manufacturer
South-Western Pub
Binding
Paperback
IsAdultProduct
Height
11
Length
8.75
Weight
1.9621141318
Width
0.75
NumberOfItems
2
Author
O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.