Not For Sale: Finding Center in the Land of Crazy Horse

What brings you here? the old jewelry maker asked. Moments later, Kevin found himself alone again by the red wooden sign depicting the massacre that occurred here so long ago. As Kevin stood, absorbing the soft wind that always seems to blow on the northern plains, he reflected on the strange sequence of events that had brought him to this lonely place, and how an old Lakota woman he had just met, an evolutionary astrologist he had never met, and a rare voice disorder he had never heard of had joined forces to make him stop, look inward, and think. NOT FOR SALE: Finding Center in the Land of Crazy Horse is a unique iconoclastic memoir that traces one businessman s journey deep into Indian country, and even deeper into his own soul. In a corporate world hallmarked by the never-ending quest for bigger, better, more, this CEO of one of America s oldest family businesses contemplates an organizational structure where the goal is to do less, not more. In a 24/7 internet- wired world consumed with roles, responsibilities, and external accomplishments, Kevin learns to look inward for meaning and purpose. Through a series of successive, solo trips to the Pine Ridge Indian Reservation, Kevin learns the following powerful lessons: We all come from a tribe, and while the pull of the past is strong, the soul is here to individuate. Leadership in the new Aquarian Age is about doing less, not more. Those who hold the power often overreach; they go too far. Busyness is not living, and personal growth lies in looking inward, not outward. The boundaries that have been set to divide people are not real. In the end, we re all one tribe. In a modern-day adventure strikingly similar to the ancient Lakota Vision Quest rite, Kevin separates from his own tribe for the purpose of seeking a deeper sense of self. Along the way, Kevin comes to be thankful for the partial loss of his own speaking voice as he learns it was his soul s way of getting him to stop working, stop leading, stop caretaking. In losing consistent access to his voice, Kevin discovers a pathway, a calling, to strengthening the voices of others, which he uses to think differently about the future of Pine Ridge, the future of Hancock Lumber, and the future of tribes everywhere.