Naissant Icy Cool Blonde Hair Purple Toning Shampoo| Ultra High-Purity Pigments | Neutralizes Yellow & Brassy Tones | Hyaluronic Acid, Collagen & Biotin | Paraben, Ammonia & Sulfate Free | 10.1 Fl. Oz

Naissant Icy Cool Blonde Hair Purple Toning Shampoo| Ultra High-Purity Pigments | Neutralizes Yellow & Brassy Tones | Hyaluronic Acid, Collagen & Biotin | Paraben, Ammonia & Sulfate Free | 10.1 Fl. Oz

• Neutralizes intense yellow and brassy tones: Purple toning shampoo designed for platinum, very light blonde and yellowed gray hair (levels 9–10) to correct strong yellow and brassy hues and reveal a cleaner, icy blonde tone.
• Ultra high-purity pigments for stronger toning: Features Naissant Ultra N high-purity pigments at higher concentration to deliver fast, powerful neutralization and help keep blonde hair looking bright, cool and salon fresh.
• Science-backed hydration and strength: Formulated with hyaluronic acid, biotin and hydrolyzed collagen to help hydrate, support hair thickness and improve elasticity so lightened strands feel softer, smoother and more resilient.
• Nourishing care for shine and softness: Enriched with honey, olive oil, vitamin E, provitamin panthenol and hydrolyzed wheat protein to help improve the appearance of damage, boost shine and enhance manageability without weighing the hair down.
• Clean, gentle formula for very light blonde hair: Ammonia free, peroxide free, paraben free, sulfate free, salt free and DMDM hydantoin free shampoo with a pH-balanced formula designed to respect delicate, high-lift and color treated hair.