My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Product Description
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Technical Specifications
You might also like
Ogilvy on Advertising
The Robert Collier Letter Book
The Boron Letters
Scientific Advertising
Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
How to Write a Good Advertisement
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
How To Write A Good Advertisement: A Short Course In Copywriting
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells