Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model
Product ID: 3836658720
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Product Description
Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model
Technical Specifications
Country
USA
Brand
Books on Demand
Manufacturer
Bod - Books on Demand
Binding
Paperback
Height
11.64
Length
8.34
Weight
0.6503636729
Width
0.24
NumberOfItems
1
Author
Soto J, Tatiana
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