Marketing Matters

Marketing Matters isn't just good - it's phenomenal. It's going to revolutionize the way you think about marketing, and will help you realize you can create a great marketing plan and not break the bank doing it. Harvey Goldglantz walks you through the marketing process step by step - from creating a marketing budget to crafting an effective message to deciding where to place your advertising to maximizing your success from your marketing investment. This easy-to-understand, useful reference book should be on every service industry professional's desk.