Market Leadership: A Product Marketer's & Product Manager's Guide to Dominating Markets and Creating Profits
Product Description
Market Leadership: A Product Marketer's & Product Manager's Guide to Dominating Markets and Creating Profits
Explore the area between product management’s agenda of product innovation and product marketing’s focus on marketing strategy. This area is often not given its due importance and focus even though it is a crucial piece in the puzzle for a product’s market leadership and profitability.
Technical Specifications
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