Markentransfer als Akzeptanztreiber bei der Einführung von innovativen Dienstleistungen: Eine Untersuchung am Beispiel Video on Demand in Deutschland (German Edition)
Product Description
Markentransfer als Akzeptanztreiber bei der Einführung von innovativen Dienstleistungen: Eine Untersuchung am Beispiel Video on Demand in Deutschland (German Edition)
Technical Specifications
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