Mantra Renew Daily Shampoo, Gentle Everyday Cleanser for Normal to Dry Hair, with Sunflower Seed Extract, Aloe and Argan Oil, Color-Safe, pH 4.8 to 5.8, 12 fl oz

Mantra Renew Daily Shampoo, Gentle Everyday Cleanser for Normal to Dry Hair, with Sunflower Seed Extract, Aloe and Argan Oil, Color-Safe, pH 4.8 to 5.8, 12 fl oz

• THE MANTRA: RENEW. Renew is the intention of returning something to itself rather than replacing it. Reach for it as the ordinary wash — the three-or-four-times-a-week shampoo that has to be gentle enough to be unremarkable, because the fastest way to lose expensive color is a daily cleanser that is quietly too strong.
• SUNFLOWER SEED EXTRACT, ALOE AND ARGAN OIL. Three ingredients named on the label. Sunflower seed extract and argan oil condition as the formula cleanses; aloe keeps the lather soft rather than squeaky, so hair rinses clean without the tightness that sends you straight to a heavier conditioner.
• pH 4.8 TO 5.8, PRINTED ON THE BOTTLE. The number is on the label because "pH-balanced" without one is a phrase, not a proof. Renew sits on the acid side, where the cuticle lies flat — which is exactly what a shampoo used four times a week needs to do to stay color-safe.
• HOW TO USE. Apply to wet hair, work into a lather from scalp through the ends, rinse. Repeat if the hair was heavily styled. Follow with Replenish, Zen, or the Mantra conditioner your hair prefers.
• WHO IT IS FOR. Normal to dry hair, per the label, and color-treated hair that just needs a shampoo that does not undo the money spent at the salon. Gentle enough for frequent washing, light enough not to weigh fine hair down.