Management and Creativity: From Creative Industries to Creative Management
Product ID: 1405119969
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Product Description
Management and Creativity: From Creative Industries to Creative Management
This book explores the relationship between the management of creativity and creative approaches to management.
- Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
- Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
- Draws on the practical experience of individuals working in the creative industries.
- Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Technical Specifications
Country
USA
Brand
Wiley
Manufacturer
Wiley-Blackwell
Binding
Paperback
PartNumber
9781405119962
IsAdultProduct
Height
9.720453
Length
6.799199
Weight
0.89948602896
Width
0.618109
NumberOfItems
1
