IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
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Product Description
IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Technical Specifications
Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw Hill
Binding
Kindle Edition
ReleaseDate
2003-08-22T00:00:00.000Z
Author
Schultz, Don E., Schultz, Heidi
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