HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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Product Description

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Technical Specifications

Country
USA
Brand
Harvard Business Review Press
Manufacturer
Harvard Business Review Press
Binding
Hardcover
Height
8.5
Length
5.5
Weight
0.5291094288
Width
0.63
NumberOfItems
1
Author
Review, Harvard Business, Christensen, Clayton M., Levitt, Theodore, Kotler, Philip, Reichheld, Fred