Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Palgrave Studies in the History of the Media)
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Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Palgrave Studies in the History of the Media)
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
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