Framesi Color Lover Dynamic Blonde Violet Purple Shampoo - Deep Violet Neutralizing Shampoo for Blonde, Highlighted, Gray + White Hair - Sulfate-Free Moisturizing & Strengthening Shampoo (16.9 Fl Oz)

Framesi Color Lover Dynamic Blonde Violet Purple Shampoo - Deep Violet Neutralizing Shampoo for Blonde, Highlighted, Gray + White Hair - Sulfate-Free Moisturizing & Strengthening Shampoo (16.9 Fl Oz)

• Say Goodbye to Brass: This dark, rich violet purple shampoo acts as a hair toner with deep pigmentation helps neutralize yellow tones so blonde, highlighted, gray, and white hair looks cooler, brighter, and more refined.
• Cool-Tone Maintenance for Color Services: Ideal shampoo for blonde hair, highlight upkeep, and gray and white hair to support a clean, icy finish between appointments and during routine shampoo washes.
• How to Use: Massage evenly through wet hair, rinse, then reapply and leave on 2-3 minutes for extra toning before rinsing. Alternate every third wash and follow with Framesi Color Lover Dynamic Blonde Conditioner for best results.
• Gentle, Sulfate-Free Formula: Vegan hair shampoo made without sulfates, parabens, DEA, or sodium chloride - a great pick for a gentler salon shampoo experience at home.
• Pro-Inspired and Salon-Approved Since 1945: Framesi is a family-owned brand blending quality ingredients with innovative technology to deliver reliable, predictable results without compromise - built with salons in mind and focused on one thing: better beauty.