Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Product ID: B000PY4MFA
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Product Description
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.
Technical Specifications
Country
USA
Brand
Wiley
Manufacturer
Wiley
Binding
Kindle Edition
ReleaseDate
2002-05-23T00:00:00.000Z
Author
Hoyle, Leonard H.
