Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Product ID: 0761922520
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Product Description
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Technical Specifications
Country
USA
Brand
Sage Publishing
Manufacturer
SAGE Publications, Inc
Binding
Hardcover
PartNumber
Illustrations
Height
9.25
Length
6.25
Weight
0.9259415004
Width
0.75
NumberOfItems
1
Author
Tellis, Gerard J.
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