Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
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Product Description
Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
Technical Specifications
Country
USA
Brand
GRIN Verlag
Manufacturer
Grin Verlag
Binding
Paperback
PartNumber
Refer to Sapnet.
Height
8.27
Length
5.83
Weight
0.330693393
Width
0.26
NumberOfItems
1
Author
Anonym
