Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

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Product Description

Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

Technical Specifications

Country
USA
Manufacturer
Legare Street Press
Binding
Paperback
Height
9.21
Length
6.14
Weight
0.26014546916
Width
0.15
NumberOfItems
1
Author
Hauser, John R, Urban, Glen L